Cyber Monday Trumps Black Friday for Social Referrals, But Not By Much
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM's calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM’s calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.
Between sites like Facebook, Twitter, LinkedIn and YouTube, social networks represented only 0.34 percent of referral sales and .84 percent of referral traffic on Black Friday, dropping more than 35 percent and 12 percent, respectively, from last year.
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