Social Media Missed the Mark for Predicting ‘Iron Man 3’ Box Office Sales

Social media analysts predicted that "Iron Man 3" would bring in more than $300 million in the box office this weekend, but results show that ticket sales, although high, were not quite that high. But it's not all bad news for social media as a prediction tool. Based on Twitter alone, Salorix was able to correctly place 3 films in the top 5 seats -- "Iron Man 3," "The Iceman," and "Love Is All You Need" -- and accurately predicted that the superhero blockbuster would lead ticket sales by a wide margin.