Social media has provided many opportunities for businesses in all categories. Customer service, marketing, and customer engagement have all emerged as useful tools for achieving your business goals. Social media can also have unintended benefits, as more users share on specific topics. According to an infographic from Internet Marketing Inc, travel companies can benefit a lot from this specific sharing.
Facebook is one of the prime destinations for sharing life events and travel related content. 52 percent of users surveyed said their friend’s photos inspired travel plans, and 76 percent post their vacation photos to social networks.
During vacation research, 55 percent of those surveyed liked pages relating to the trip they were planning.