Social Media Ad Revenues to Reach $8.3B in 2015: BIA/Kelsey

Social media advertising revenues will grow at a compound annual rate of 31.6 percent through 2015, reaching a total of $8.3 billion, compared with $2.1 billion in 2010, according to U.S. Local Media Annual Forecast (2010-2015) from local media adviser BIA/Kelsey.

Social media advertising revenues will grow at a compound annual rate of 31.6 percent through 2015, reaching a total of $8.3 billion, compared with $2.1 billion in 2010, according to U.S. Local Media Annual Forecast (2010-2015) from local media adviser BIA/Kelsey.

The bulk of advertising in the social media sector comes from display ads, which the company sees rising from $2.1 billion in 2010 to $7.7 billion in 2015, but revenue from non-display formats, such as promoted products on Twitter, is where BIA/Kelsey sees significant growth, from zero in 2010 to $600 million in 2015.

BIA/Kelsey

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in