Social Marketing Experts Push for Analytics on Google+, Pinterest

Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics. The British agency Punch today issued a public call for Google+ to offer analytics packages. Seattle-based Portent Interactive has also said that analytics are a mandatory next step for Pinterest as it makes its service more hospitable for businesses.

Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics.

The British agency Punch today issued a public call for Google+ to offer analytics packages. Seattle-based Portent Interactive has also said that analytics are the logical next step for Pinterest as it makes its service more hospitable for businesses.

Brand marketing teams are under increasing pressure to show concrete results for the time and money they spend on social media, and analytics are the major tool they can use to do so, insiders said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in