SOCIAL LOGINS: Strong 3Q for Facebook
Facebook’s share of social logins rose 2 percent in the third quarter of 2014 from the second quarter, to 46 percent, driven largely by a 9 percent bump-up in the entertainment category, according to the latest report from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer.
Facebook’s share of social logins rose 2 percent in the third quarter of 2014 from the second quarter, to 46 percent, driven largely by a 9 percent bump-up in the entertainment category, according to the latest report from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer.
Google maintained its hold on second place, according to Janrain, but Facebook’s lead over Google was back up to double-digits in terms of percentage, after Google had narrowed the gap to 5 percent in the first quarter of 2014.
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