Social Advertising: Are You Adding Value or Just Begging For Attention?
Internet users are happy to interact with brands on their own terms, but grow weary of constant low-quality messaging.
Poor advertising practices and malicious ads have existed on the internet for well over a decade. Years ago sites were plagued by flashing, vibrating banner ads declared users the 10,000th or 1 millionth visitor, and that prizes awaited them. Much of the time, that prize was malware.
Sadly, this practice has not gone away. Ars Technica reports that in recent weeks ransomware and other malware spread through Google’s DoubleClick ad service, infecting The Huffington Post readers.
However, there’s another problem beyond malice in advertising: a lot of it is constant and low quality.
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