Social Ad Spending Predicted to Grow to $24.2 Billion by 2016 (Infographic)
Advertising on social media has become big business with all of the major networks offering ad products and targeting tools.
It should come as no surprise that the use of ad blocking software has increased along with the increase of advertising online. Still, social networks have adopted the ad-based business model and paid social advertising is becoming de rigueur among marketers looking to engage with online audiences.
An infographic from social marketing agency MyClever outlines why paid social is the biggest gig in town.
Every year, it seems social accounts for an ever increasing chunk of marketing budgets.
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