Snapchat Inks Mitú for Discover Channel
Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú.
Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú.
Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content.
Heine reported that Mitú averages 160 million viewers per month, and its chief product officer, Mike Su, told Heine:
You will see videos (on Mitú’s Discover channel) that are freestanding, as well as ones that belong to an episodic series.
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