Snapchat and Tumblr: Platforms for Innovation in Social Media Marketing (Report)

On Snapchat and Tumblr, marketers are able to test new strategies with highly engaged and growing audiences.

Startups are usually the home of the most innovative outlooks in social media. Any startup with a different approach or technology, like Instagram and Periscope, is often bought up by the larger networks. But others, like Snapchat, choose to go it alone. The 2016 State of Social Marketing report from Simply Measured gives us an insight into how these services are leading the industry in different ways.

The report notes that Snapchat’s innovative approach has led it to a unique position in the market, making it:

[A] hub for robust brand content and discovery, event-based interaction and visual communication, Snapchat is an extension of many brands’ identities, and it is emerging as a core component of the social strategy for brands … Its most recent evolution came in March with what the network deemed “Chat 2.0,”

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