Snapchat Ads Won't be Fancy or Targeted
The CEO of Snapchat said the app will introduce its first paid ads "soon" as part of its Stories feature.
It seems that before Snapchat rolls out Snapchat Discovery for news organizations and brands, the app will introduce its first ads as part of its Stories feature. At a Vanity Fair event in San Francisco, CEO Evan Spiegel said that the ephemeral messaging platform’s first paid advertising will debut “soon.” Introducing Snapchat ads on its Stories feature would mean that they could be viewed for up to 24 hours. Spiegel described the ads as “not fancy… not targeted.”
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