Smart Monetization for Publishers in a Facebook Instant Articles Era
If care is not taken, just like the newspaper industry is dying due to digital media, most online publishers will struggle to stay afloat.
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October.
These are just a few of the most notable options right now, and they signal the beginning of an era: Major brands are becoming increasingly innovative about getting users to spend more time on their sites.
While Facebook claims that Instant Articles are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.
At F8 in April, Facebook boasted about some interesting results from publishers using Instant Articles.