Shopgate App Uses 'Product Tagging' for Mobile Commerce
Imagine easily purchasing the products you see in print ads with your iPhone. "Everywhere commerce" is the vision of German app startup Shopgate, which will enter the U.S. market in early 2013.
Imagine easily purchasing the products you see in print ads with your iPhone. “Everywhere commerce” is the vision of German app startup Shopgate, which will enter the U.S. market in early 2013.
Shopgate enables consumers take pictures of print ads and then purchase products within them using their phone. Product tagging works without QR codes – similar to how Facebook identifies your friends in pictures and suggests them for tags. People touch the product tags, put the items into shopping carts and then purchase products via a mobile storefront.
Shopgate
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in