The Second Generation of Sharing
Sharing is a rare and very meaningful digital act. When sharing is compared to the other popular digital acts and measurements, you start to see its true value.
Social sharing is in the midst of an evolution from first-generation, simple widget-based sharing to platforms of social optimization tools for publishers to drive growth and engagement, leveraging the very basic human desire to share.
From the early 2000s with the creation of the early social networks like Friendster and MySpace to later in the decade with the growth and dominance of Facebook, LinkedIn and Twitter, we have had places to share things we discover on the Internet to both social and professional networks.