Samsung's New Product Launches Dominated Mobile World Congress
Samsung dominated social media platforms during the 2014 Mobile World Congress in Barcelona – garnering at least 44.2% of all brand mentions. According to research from Synthesio, the technology company was mentioned across social media, blogs, and comments at least 1,246,000 times. Samsung’s rival Nokia came in second with 586,200 mentions, a paltry 20.8% in comparison.
Samsung’s nearest rival Nokia was the subject of 586,200 online conversations (20.8%) following the launch of the Nokia X. The Xperia Z2 helped Sony to third place with 18% of online conversations.
Much of the online chat related to the Nokia X cited the use of the Android operating system and the handset’s low price, however, 60% of all online conversations related to the phone were neutral, which could indicate that consumers were ambivalent about the device.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in