Salesforce's New Social.com Dashboard Unites Social Listening and Real-Time Advertising
Salesforce today launched Social.com, a marketing dashboard that unites the social monitoring of Radian6, acquired by Salesforce two years ago, and a beefed-up version of the social advertising tool the company acquired with Buddy Media last June.
Salesforce today launched Social.com, a marketing dashboard that unites the social monitoring of Radian6, acquired by Salesforce two years ago, and a beefed-up version of the social advertising tool the company acquired with Buddy Media last June.
“We believe more than ever that social marketing is the future of the ads business and how companies are connecting to their customers,” said Eric Stahl, the vice president of web content and strategy.
Social marketing is expected to be an $11 billion business by 2017, according to a recent study from BIA/Kelsey.
Social.com
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