Salesforce Marketing Cloud Active Audiences Taps Facebook Audience Network

Active Audiences allows marketers to manage, segment and synchronize their customer-relationship management in real-time across Facebook, Twitter and mobile applications via Facebook Audience Network.

Another component of Salesforce Marketing Cloud, Social.com, enables marketers to buy and optimize ads targeting real-time audiences, reaching those audiences based on events and triggers, such as online purchases, opened emails or upcoming travel.

Salesforce.com offered an example of how brands can use Active Audiences in a blog post:

For example, a large hotel brand can use Active Audiences to support an ongoing campaign that delivers an ad to all guests who will stay at its San Francisco hotel in the next two weeks with local specials and promotions.