STUDY: Facebook Sponsored Stories Bring Results, But Value Can Be Found In Other Ad Types
The various types of sponsored stories offered by Facebook require more financial investment on the part of advertisers, but also deliver far better results, according to the findings of a new report by Salesforce.com, released Tuesday.
The various types of sponsored stories offered by Facebook require more financial investment on the part of advertisers, but also deliver far better results, according to the findings of a new report by Salesforce.com, released Tuesday.
Salesforce.com analyzed the following types of Facebook ads, drawing its data from more than 1 million ad units from Jan. 1 through March 31, with more than 114 billion impressions:
- Inline likes
- Application ads
- Page post ads
- Mobile app install ads
- Events
- Page like sponsored stories
- App action sponsored stories
- Page post action sponsored stories
- Page post like sponsored stories
- Check-in sponsored stories
Findings by Salesforce.com
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