- Facebook: Global costs per thousand impressions (CPM) were up 65 percent compared with the second quarter of 2015, to $6.33. The global click-through rate was 1.29 percent. For ecommerce advertisers, Germany had the highest CTR, at 1.63 percent, followed by the U.S. (1.54 percent).
- Instagram: Global CPMs of $6.30 were up 42 percent compared with the first quarter of 2016. The growth rate in the U.K. was just 6.4