Rock The Vote, PromoJam Enlist Facebook Like Button In Voter-Registration Campaign
Rock the Vote teamed up with social media promotions startup PromoJam on a digital campaign leading up to the 2012 presidential election Nov. 6, in which various tactics will be used to reach Rock the Vote’s target of registering 1.5 million voters between the ages of 18 and 29, including the ever-present Facebook like button.
Rock the Vote teamed up with social media promotions startup PromoJam on a digital campaign leading up to the 2012 presidential election Nov. 6, in which various tactics will be used to reach Rock the Vote’s target of registering 1.5 million voters between the ages of 18 and 29, including the ever-present Facebook like button.
QR code technology provider RedLaser, Junk Food Clothing, and Threads for Thought helped Rock the Vote and PromoJam create a Scan-To-Vote T-shirt, which launched at South by Southwest.
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