Ritz Holiday Parade: Genius Or Missed Marketing Opportunity?
The Ritz Holiday Parade had the potential to be so much more - but it missed the float.
It’s evident that Ritz has put a lot of effort into their holiday marketing campaign this year. The website’s undergone a complete overhaul, with recipes, activities, deals and sweepstakes taking up pretty much ALL of the homepage.
And if that hasn’t caught your attention, then the Ritz Holiday Parade just might. The website encourages you to follow them on Facebook and Twitter (yeah, that’s what this is all about) so you can find out which websites will be getting a visit from the Ritz parade.
So
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