Report: Facebook Users 'Bored,' Ads Not Effective
A new poll shed more doubt on the value of Facebook’s 900 million-plus users to advertisers and marketers, uncovering negative results in terms of advertising and time spent on the site.
A new poll shed more doubt on the value of Facebook’s 900 million-plus users to advertisers and marketers, uncovering negative results in terms of advertising and time spent on the site.
The online survey, from Reuters/Ipsos, which drew more than 1,000 respondents, brought some alarming results, including:
- Four out of five respondents have never bought a product or service as a result of advertising or comments on the social network.
- 34 percent of Facebook users are spending less time on the social network compared with six months ago, while only 20 percent are spending more time on it.
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