Report: Which Social Media Management Platforms Are Businesses Using?
According to a report from VentureBeat, the choice of CRM or social media management software is largely determined by the size of the company.
As social media matures, marketers increasingly want tools to automate their processes. 51 percent of top marketers want customer management software, and 45 percent want a website content management platform. A new report from VentureBeat provides analysis on which tools are working for a variety of businesses.
VentureBeat teamed up with Texifter to survey 1,133 social media managers across Facebook, Twitter, LinkedIn, Google+, and other emerging mobile social networks. Together they analyzed over 250,000 tweets and tracked 1,600 brands with the most followers and the most engagement in their use of social media.