Report: We're Spending 49% More Time in Social Media Apps vs. Last Year

Our social media 'snacking' and overall app engagement is on the rise.

social media app

Do you feel more social than you did a year ago? Or at least more mobile?

Localytics, a mobile marketing and analytics platform, took a a closer look to see how mobile app engagement has intensified over the last 12 months. Our time spent on mobile apps now exceeds our time spent on desktop browsing.

According to their analysis, we’re spending 21 percent more time on the mobile apps overall than we were last year, despite the fact that 20 percent of our apps are still ignored after the first use.

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