Report: People Have Watched 110 Million Hours of Election Coverage on YouTube
A big part of the interest in election related content is the search for micro-moments. Any small happening can turn into a viral moment for a campaign, which spawns the drive for more engagement and further search.
The lead up to the November presidential elections started around this time last year, and it may be one of the most socially-powered election seasons of all time. Not only are social media users engaging with political candidates, they’re using social to make donations and changing the nature of whole campaigns. However, according to Google, it’s a two-way street, and social is also influencing voters.
Online video has become a major force for both voters and candidates.
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