REPORT: Facebook Messenger Is the Top Messaging App in the U.S.
Despite all of the unhappiness about being forced to use Facebook’s Messenger and security concerns over the permissions required by the application, it remains the most popular messaging app in the U.S., according to a recent report by Parks Associates.
Despite all of the unhappiness about being forced to use Facebook’s Messenger and security concerns over the permissions required by the application, it remains the most popular messaging app in the U.S., according to a recent report by Parks Associates.
According to Parks Associates, 53 percent of messaging app users are on Messenger, followed by Skype, at 45 percent.
The market-research company added that with smartphone penetration exceeding 75 percent of U.S. broadband households, more people are turning to over-the-top messaging apps in order to avoid paying for text messages and short messaging services, estimating that global OTT messaging volume will skyrocket to nearly 67 trillion messages in 2018 from 10 trillion in 2013, while global text-messaging volume will drop to 6.7
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