Report: Video Accounted for 66% of Mobile Ad Budgets in Q3

A study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention.

Mobile video has enabled the dramatic rise in video consumption across the Internet. Video already accounts for a considerable amount of the internet’s bandwidth and that share is always growing.

A new study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention.

Video ad spending has grown tremendously during this year. In fact, each quarter the percentage of spending on video, has increased from 32 percent in Q1 to 66 percent in Q3.

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