Report: Influencer Marketing Can Yield Big Returns
The 2014 Influencer Marketing Benchmarking Report provides insight into which industries get the biggest return on their earned media and influencer marketing campaigns.
Earned media vs. paid media is a topic of much discussion in the marketing sphere. Marketers spend a great deal of time trying to understand the systems that enable them to extract greater value from their earned media efforts. Burst Media, a digital media and technology company, recently released a 2014 Influencer Marketing Benchmarks Report, which focuses on generating a higher earned media value through influencer marketing.
Bust Media ran 48 influencer marketing programs in 2014, which spanned 15 industries and employed 662 independent web publishers and bloggers.