Report: Executives Believe Livestreaming Fosters Authentic Brand Engagement
The study shows that 44 percent of executives polled held a livestreaming event during 2015, and 20 percent plan to test live streaming during 2016.
Social livestreaming really went mainstream in 2015. While Twitch is an industry leader right now, it is a very niche platform with a focus on gaming.
Still between emerging mobile first platforms such as Snapchat and Periscope, and more mature platforms like Ustream, there’s a lot of room in the market for other use cases.
Brandlive, an interactive livestreaming software company, interviewed 200 executives from consumer product and retail brands to understand how they plan to integrate livestreaming into their business strategies.
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