Mobile marketing automation company Appboy analyzed 9,359 marketing campaigns which utilized emojis across channels, and found emoji usage in marketing messages has rapidly increased at an annual growth rate of over 775 percent. So far in 2016, emoji usage in messages has continued to increase by over 20 percent month-over-month and climbing.
The report showed mobile developers are using emojis more often in their push messages, with usage growing faster on Android than on iOS. Specifically, emoji usage in Android push messages grew 1070 percent year-over-year, while emoji usage in iOS push messages increased 662 percent in the same time period.
Outside of push messages, emoji usage in marketing emails increased 7,123 percent year-over-year.