STUDY: Photos Make Up Most Facebook Page Posts, But Videos Draw Huge Engagement
While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.
While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.
Quintly examined 72,194 Facebook pages throughout the month of January, encompassing some 49 million posts, and it found that videos averaged 2,183 interactions, compared with 1,358 for photos.
The company said in its study:
Due to the permanent adaptation and optimization of the Facebook News Feed and the implementation of more than 1,000 different weights for users, it has become a major challenge for Facebook pages to reach their existing audience.
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