Social Pro Daily

STUDY: Moms On Facebook Respond To Rewards

One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.

One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.

PunchTab also found that 92 percent of the mothers who answered that they would like pages in exchange for rewards added that they would be more likely to share content from those brands, post reviews, or purchase products from those brands if they were further incentivized.

PunchTab