Pulsar Partners With DataSift to Offer Facebook Topic Data
Clients of social analytics platform Pulsar now have access to Facebook topic data following an agreement with “human data intelligence” provider DataSift.
Clients of social analytics platform Pulsar now have access to Facebook topic data following an agreement with “human data intelligence” provider DataSift.
DataSift worked with Facebook on the launch of topic data, which allows marketers on the social network to drill down into data of what users are saying about events, brands, subjects and activities, completely anonymized.
Pulsar vice president of product and Visual Social Media Lab co-founder Francesco D’Orazio said in a release announcing the partnership:
Anonymous and aggregated Facebook topic data is a whole new model for extracting value from social data, designed to protect users’ privacy while at the same time fostering a more solid and replicable way of doing social media research.
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