PubNative raises 7-digit funding from AppLift for native-advertising platform

Mobile publisher platform PubNative is focused on native mobile advertising, and it’s raised a 7-digit investment from mobile games marketing platform AppLift to continue the growth of its service. The Berlin-based PubNative is a supply-side platform that gives publishers access to over 20 advertising assets, which are used as building blocks when creating native ads. The service is accessed through an API, and does not require the integration of an SDK.

PubNative’s “building blocks” include app names, icons, screenshots and ratings, as well as customizable images (image sizes and description texts, available in more than 10 languages).