Most likely, one of the reasons you’re on Twitter is because of your customers. Businesses have taken to Twitter in droves to nurture existing customer relationships, attract new customers, field customer questions and complaints, and generally build a presence in their customers’ minds.
However, all of this interaction with your customers can leave you vulnerable to the prying eyes of your competitors. With a few quick clicks and some search know-how, competitors can see who your top customers are, and even your strategy for interacting with them.
Because most businesses consider their customer list a trade secret, spending some time ensuring that it’s as safe as possible will, at the very least, make your competitors’ lives more difficult.