Promoted Tweet Best Practices - Optimizing for Engagement [INFOGRAPHIC]

Did you know that Promoted Tweets that include a photo generate engagement rates 306 percent higher than text-only tweets?

What if I told you that Promoted Tweets with hashtags benefit from a 122 percent boost in engagement, that those of 10-49 characters are 56 to 70 percent more engaged and that using an exclamation point triggers a 43 percent lift? *

Check the visual below for more tips to maximise engagement rates from Promoted Tweets, which comes courtesy of Twitter themselves.

* It’s worth noting that Twitter defines engagement as any interaction with your tweet, including photo expands, username clicks, follows, hashtag clicks, and so on.