Here They Come: Facebook Announces Premium Video Ads From ‘Select Group Of Advertisers’

Facebook video ads have finally arrived, at least for a “select group of advertisers,” as the social network announced the launch of what it is calling premium video ads and what it began testing last December.

PremiumVideoAdsAnnouncement650Facebook video ads have finally arrived, at least for a “select group of advertisers,” as the social network announced the launch of what it is calling premium video ads and what it began testing last December.

The 15-second ads will begin playing on users’ News Feeds without audio, and they will stop playing if users scroll past them. Users who are interested in viewing the video ads can tap them, after which a full-screen version, with sound, will begin playing.

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