Facebook Expands Premium Video Ads To Seven More Countries, Announces New Video Metrics

Facebook’s premium video ads are now being offered in seven more countries -- Australia, Brazil, Canada, France, Germany, Japan, and the U.K. -- and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.

VideoMetricsAudienceRetention650Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. — and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.

Facebook began testing premium video ads last December with spots for feature film Divergent, and the feature was officially announced in March, with NBC and Unilever’s Dove personal-care product line running them earlier this month.

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