Pinterest’s Pin It Button Is Now a Save Button

Pinterest announced in a blog post by product manager Steven Walling that the Pin It button is now the Save Button, both inside and outside of Pinterest.

According to Walling, the motivation behind the change is making Pinterest easier to understand for its users outside of the U.S., which now encompass more than one-half of its total user base.

Pinterest also launched a redesign of its Pins, with Walling saying in the blog post:

Along with our new Save button, we’ve also improved the Pins themselves.