Pinterest Begins Rollout of Buyable Pins

The buyable pins feature introduced by Pinterest in early June has begun rolling out to iPhone and iPad users in the U.S.

The buyable pins feature introduced by Pinterest in early June has begun rolling out to iPhone and iPad users in the U.S.

Buyable pins enable Pinterest users to purchase products directly via pins, using their credit card or Apple Pay information, and the social network teamed up with brands including Macy’s, Neiman Marcus and Nordstrom on the launch.

Demandware retailer clients including Gardener’s Supply Co. and Michaels are also part of the launch of the feature, as are Shopify stores such as Poler Outdoor Stuff and SOBU.

The transactions are fee-free for both retailers and users.

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