Pinterest Board Inspires Beachy New Buick Design
Buick will base the look and feel of its newest luxury car, the 2013 Encore, on images submitted by Pinterest users. Michael Wurm Jr., who owns a bed and breakfast in Pennsylvania and has around 4 million Pinterest followers, came up with the winning entry: a "day at the beach" board with images of beach cruiser bicycles and vintage camping trailers.
Buick will base the look and feel of its newest luxury car, the 2013 Encore, on images submitted by Pinterest users.
The auto manufacturer had asked 10 influential design, fashion, and food bloggers to participate in a “Pinterest to Dashboard” contest. After visiting the Buick Design Center in Detroit, MI in October, each contestant created a board full of design ideas for a new car that would appeal to a “youthful demographic.”
The image-based site is good place to find young design enthusiasts.
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