Pinterest Adds App Pins on iOS

Pinterest is great for discovering a new recipe, an old dress or an inspirational quote. But now, you’ll be able to find relevant apps through the site as well. For Pinterest app users in the U.S. on iPhones and iPads, users can now discover and download apps through Pins.

Product Manager Julie Black explained in a blog post:

Now if you’re on your iPhone or iPad, you’ll see another kind of Pin: app Pins. Let’s say you’re Pinning workout inspiration to your Marathon Training board.