Social media is a powerful tool for raising awareness, for both brands and causes. In addition to giving everyone with access a voice, it connects us all to diverse ideas, backgrounds, and cultures. And when we avoid the trap of isolation, social media allows us to become more aware of diversity issues, which makes us smarter and more tolerant overall.
As Joshua Keller, president of digital agency Union Square Media, notes:
With sensitive matters such as race, diversity, politics, and religion everyone is entitled to their own opinion and has the right to express that.