How To Optimize Facebook Mobile App Install Ad Campaigns
Facebook often touts the results developers have achieved with its mobile application install ads, and a new offering from 2012 Y Combinator alumnus Optilly is aimed at helping developers and other brand marketers ensure that they are fully optimizing their use of the social network’s ad products.
Facebook often touts the results developers have achieved with its mobile application install ads, and a new offering from 2012 Y Combinator alumnus Optilly is aimed at helping developers and other brand marketers ensure that they are fully optimizing their use of the social network’s ad products.
Optilly Wednesday announced the launch of its app install marketing platform, which optimizes campaigns based on cost per action in order to execute campaigns in the shortest possible time periods, slash user-acquisition costs, and yield maximum returns.
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