There Is No 'Online' and 'Offline' Marketing Anymore

The need for separate online and offline marketing campaigns is over. These days, all campaigns need to work together.

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It’s difficult to coordinate marketing campaigns across the ever-growing plethora of social sites, let alone between an online campaign and offline one. But with the now, essentially permanent, access to the Internet through smartphones, thinking that online and offline are different campaigns can be a handicap. Dani Frankhauser, Mashable’s associate editor for branded content, compiled a list of reasons to stop thinking in separate campaigns.

While it used to be true that e-commerce ventures needed digital marketing, and physical retail stores needed local marketing, many businesses have moved on to integrated campaigns.

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