Visual Marketing Platform Olapic Becomes Facebook Marketing Partner
The Facebook Marketing Partner program welcomed visual marketing platform Olapic into its ranks.
The Facebook Marketing Partner program welcomed visual marketing platform Olapic into its ranks.
Olapic–which boasts a client roster including Calvin Klein, Omni Hotels, ASOS and West Elm— enables those brands to convert user-generated content, such as photos and videos, into marketing assets.
The company said brands currently using its predictive consumer-generated Facebook ads solution for display and retargeting are seeing returns on ad spend of 4.8 times, 12 percent lower customer-acquisition costs and a 40 percent bump-up in click-through rates.
Olapic is also working with the recently introduced Instagram Ads API.
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