Northwestern Mutual Gives Away $1 Million on Facebook
While there has been debate about a million dollar application among developers, Northwestern Mutual has decided to take another approach. Rather than trying to generate $1 million from advertising on their application, the company has launched the Let Your Worries Go Vote application. The application is extremely simple.
It lets users vote on the organization that the company will donate $1 million to. So far the application has attracted a couple hundred users but somehow it has been voted on by over 110,000 individuals.
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