No More Annual Fees for WhatsApp Users (No Ads, Either)
Attention, WhatsApp users: Don’t spend that $0.99 in one place.
Attention, WhatsApp users: Don’t spend that $0.99 in one place.
The Facebook-owned cross-platform messaging application announced Monday that it would no longer collect its $0.99 annual subscription fee for users in their second years and beyond. The app had been free-of-charge for users in their first year.
WhatsApp also announced that it had no plans to add third-party ads, but it would begin testing tools for businesses to communicate with users via the app, similar to what Facebook Messenger has been doing.
WhatsApp said in a blog post announcing the move:
We’re happy to announce that WhatsApp will no longer charge subscription fees.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in