UNILAD Tops Facebook Video Pages in August Shares (Report)

UNILAD was the most shared video page on Facebook in August 2015, unseating June leader BuzzFeed Food, according to the latest data from NewsWhip.

UNILAD was the most shared video page on Facebook in August 2015, unseating June leader BuzzFeed Food, according to the latest data from NewsWhip.

Second through fourth place went to The Best of Tumblr, Funniest and Craziest Videos and Official WorldStarHipHop, respectively, with BuzzFeed Food settling into the No. 5 spot.

NewsWhip noted that only 11 of the top 20 most shared video pages from June remained on the August list, and the social content tracker highlighted newcomer Vocativ and its “ambitious push” into video.

NewsWhip discussed the challenges facing video publishers on Facebook in a blog post:

For most of the top 20 publishers, their most popular videos get the overwhelming bulk of their monthly engagement, while the rest can see fairly lackluster numbers.

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