Facebook Launches Improved Video Metrics in Page Insights

Facebook Thursday began rolling out a redesigned video metrics section in its page insights, adding new metrics and sprucing up the layout.

Facebook Thursday began rolling out a redesigned video metrics section in its page insights, adding new metrics and sprucing up the layout.

Product manager Anaid Gomez-Ortigoza announced in a Facebook Media blog post that the updated video metrics section in page insights will include the following metrics:

  • Minutes viewed (new): The total minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today.
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